Resale Expansion Campaign
Scaling Resale. Growing Impact. Sustaining our Mission.
Over the past 50 years, Community Action House has become a trusted force for good in our community—not just through what we do, but how we do it. From the programs we deliver to the partnerships we forge, we focus on solutions that are scalable, sustainable, and designed to use community resources wisely. That’s why social enterprise—like our Resale Store—has become a key part of how we fund and fuel our mission. It’s a model that delivers real value to our neighbors today, while building financial resilience for tomorrow.
Now, we’re ready to grow that impact by launching a second Resale Store—reaching new neighbors on the northside of Holland.
Our first Resale Store has proven that an earned revenue model can generate consistent, flexible funding that directly supports our work—while also providing practical resources for the people we serve. A second store allows us to scale that success. It’s a high-impact use of community assets: turning donated goods and volunteer engagement into reliable income, reducing our dependence on fluctuating grants and charitable contributions.
The Resale Store is also a direct way to live out our mission: providing food, clothing, shelter, and the opportunity to build a stable and prosperous life. A Resale Store voucher can mean a child starting school with confidence in new clothes. A donated bike can become a parent’s safe commute to work. A housing kit can help a family turn an empty apartment into a home. In moments like these and so many others, Resale plays a tangible role in helping families move forward with dignity.
This campaign is an invitation to invest in a proven model—one that pays dividends by fueling mission-driven work, strengthening organizational resilience, and delivering real outcomes for families across our community.
Together, we can lay an even stronger foundation for our shared work.
OUR VISION:
A community where all of our neighbors have what they need to thrive, and no one faces challenges alone.
OUR MISSION:
Provide area families and individuals with food, clothing, shelter and the opportunity to build necessary skills to achieve a stable and prosperous life.
OUR VALUES:
Growing Our Impact
For more than five decades, Community Action House has built community-driven solutions for our neighbors' most pressing challenges. In recent years, that impact has accelerated — because need has grown rapidly. Families across West Michigan are navigating a housing shortage, higher food prices, and wages that often don’t keep up. In the face of these obstacles, and through our community’s support, we’ve scaled our efforts to make sure that none of our neighbors have to face challenges alone.
Sustaining Our Impact
Needs around us are rising. In response, our service has grown dramatically. We’ve invested in strengthening the foundation that supports all of our work so we can continue to show up for our community today, and in the decades to come.
Our first Resale Store has already proven what’s possible: transforming donated goods and volunteer energy into steady earned income that directly fuels our mission. This campaign is about building on that success: expanding a model that works, and multiplying its impact for the future.
How We Grow
Working with consultants from SMCo Thrift, we carefully evaluated potential sites for a second Resale Store. Geography was the key driver—our goal was to serve the heart of Holland’s northside, where our market is concentrated. After weighing traffic patterns, square footage, and long-term income potential through existing tenants, we determined Riley Square was the best fit. Purchased in winter 2025, it will soon be home to Resale North, as we continue investing in critical updates to sustain our longtime Resale South location.